BY Benjamin

July 29, 2021

Graphic design is frequently believed to be a single subject, although several specialties are within its area. While some graphic designers are generalists who work on various projects, others specialize in a specific area of graphic design. Keep reading to know the different categories of visual design professions to consider. Let’s get right to it.

Brand Identity Graphic Design

Thoughts of logo-making typically come to mind when people talk about graphic design. However, logo design is simply one part of broader graphic design expertise known as brand identity.

In addition to logo design, identity designers develop the overall look and feel of a company’s visual presence. They establish colour palettes, decide on the sorts of pictures a firm will employ, decide on typography, and design other supporting visual components as part of this.

Marketing Graphic Design

Advertisements are all around us. Banners are everywhere you look, the bus you took yesterday had a large ad on the side, and the leaflet you got from a stranger on the street is still in your pocket: this is the work of marketing and advertising designers. It is a well-known truth that consumers prefer visual material over plain text, which is why this type of designer will almost certainly never go outdated.

Website Design

You’ve undoubtedly heard of the terms UI and UX, but do you know what they mean? The user interface (UI) is how a user interacts with a device or program. Creating web interfaces that are easily navigable and understood are the tenets of a UI designer’s work. A UI comprises everything a user interacts with, including the screen, keyboard, and mouse. Still, in the context of graphic design, UI design concentrates on the user’s visual experience and the design of on-screen graphic components such as buttons, menus, micro-interactions, and more.

Editorial and Publishing Graphic Design

Editorial design, which works with publications such as books and periodicals, is one of the most frequent forms of graphic design. Publication designers create layouts, covers, and visuals for editorials to express the author’s vision and message for their work. Because of the development of internet publication, editorial designers are no longer confined to working on print media. Someone must design the layout, covers, editorials, and visuals for online newspapers, magazines, and ebooks.

Packaging Graphic Design

Packaging has two functions: it protects the product while storing, transporting, and selling it, and it also communicates directly with customers, making it an incredibly effective marketing tool. Packaging designers produce concepts, mockups, and print-ready files for products. This necessitates extensive knowledge of print techniques as well as a thorough grasp of industrial design and production. They must stay on top of trends and competition. 

Lettering Graphic Design

Lettering and type design is an often overlooked specialty of graphic design. Typefaces and fonts, as well as hand-lettered designs, are all created by these visual artists. Lettering designers frequently produce Signs, posters, murals, and even wordmark logos. They can make designs by hand or digitally.

Motion Graphic Design

We mean anything animated or has moved to it in terms of this specific sort of graphic design. If done well, it may be one of the most intriguing and engaging forms of graphic design.

Explainer videos, animated films, video games, tutorials, and anything else with a motion component are all possibilities. A video comes to dominate in various situations; this is a rapidly expanding field. 


Graphic designers’ work may be found almost anywhere in the design world, from original t-shirt designs to album covers to video game trailers.

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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.