BY Benjamin

December 17, 2020

Branding is an essential component of any successful business. It helps your brand stand out from the crowd and promotes brand awareness among your target market. 

Your company’s branding can come in different types of shapes and forms, as long as it best represents your business and your brand’s purpose well. For some business owners, they maximise branding opportunities by trying different techniques that will catch the attention of their audience, and some of them use animated logos. 

Having an animated logo is an excellent asset to any marketing and brand identity. To do this, companies work with motion graphic designers from unlimited design agencies to turn static symbols into new, unique and moving graphics. 

But why does your company need to invest in one? What are the benefits of having an animated logo? If you catch yourself asking these questions, you’ve come to the right place. Dive into the basics of animated logos and read through reasons your brand needs one right here. 

What is an animated logo?

The heart of your brand identity is your logo. This image represents the character of your company and plays a massive role in a branding strategy. With a powerful design, you’ll effectively connect with your target market and share the story of your brand, which will ultimately serve as the framework of a strong marketing strategy.  

Static graphic design and print-focused images are coming to an end, and modern technology is pushing boundaries and opening doors for professionals. And for this reason, companies need to take advantage of these advancements. To do this, you need to start to add motion to your logos. 

Animation in logos will vary from simple moves to short video presentations. When a company collaborates with designers, they communicate the marketing goals and create animations based on their objectives.

Fortunately, there are various design tools that designers use to create these unique animations so that they can cater to the company’s demands. They can make simple animated logos to more complex quick videos that will best demonstrate the brand’s character to their audience. 

For this reason, it’s important to work with a reliable unlimited design agency to guarantee consistent and high-quality output for your company’s branding and campaigns. 

Why does my brand need an animated logo?

1. It’s an original image

Some brands, especially those in the same industry, have similar logos with their competitors. To help bring uniqueness to a logo and to set them apart from the pack, designers will suggest adding some motion to your branding. 

With an animated logo, you combine the elements of an original graphic and combine motion to stimulate your customer’s imagination, allowing them to perceive your logo differently. 

2. Increases brand awareness

Video content and dynamic images have better brand recall than static images. When your brand has a powerful animated logo, you get to connect with your customers more and grab the attention of potential leads.

This is because animated logos increase brand recall and the chances of a customer memorising an animated image. After all, it can last up to 10 seconds. 

3. Triggers emotion

People love absorbing new and unique ideas, and having an animated logo is a great way to surprise your target market. Having an animated logo can stimulate various emotions, such as joy, excitement and intrigue. 

If your logo successfully conveys positive emotions, you’ll have greater chances of better brand visibility and recall. 


As a business owner, it’s crucial to find different ways to improve your brand’s visibility in an incredibly saturated marketplace. One of the best ways to do that is by creating an animated logo for your brand.

To do this, it’s best to work with a reliable unlimited design agency, such as 55 Knots. We offer graphic design subscriptions to guarantee that your brand will consistently have quality graphics and animated images that will help grow your business.

55 Knots is one of Australia’s leading creative unlimited design agencies that offer on-demand graphic design subscriptions for every type of business. We also offer animations, avatars and single-task projects. Learn more about our services today!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.