BY Benjamin

August 28, 2020

Today, businesses know that building a strong brand identity is the key to online prominence, especially since it distinguishes you from your competitors. In a dog-eat-world landscape wherein start-ups and larger-than-life corporations are fighting for the market’s attention, your branding can make all the difference in setting your business apart. 

A creative agency can help bring your vision to life, but this begs the question: do you need a brand strategist or a graphic designer? 

Understanding the Difference Between Branding and Graphic Design 

Many people interchangeably use brand design and graphic design, but understanding the crucial differences is the first step to crafting a brand identity that is solid, unique, and compelling for years to come. 

What is Graphic Design?

As suggested by its moniker, graphic designers handle the visual aspects of your brand. This includes the design elements of your logo, marks, colors, typography, and other imagery, which serve as the skin and bones of your brand identity. 

The graphic design ensures your style is cohesive with your branding, using graphic cues to capture your target market’s attention and evoke the desired emotion. When done right, graphic design can ensure your visual identity is compelling and consistent in all the right places, allowing you to face your audience head-on. 

What is Branding? 

Branding is a fundamental function in any business as it acts as the heart and soul. You can’t run a long-term and successful organization on bones alone, which means that branding is responsible for fleshing out your core message, values, and overall personality. 

Once your audience questions which you are behind the brand, branding can ensure you have a captivating narrative to tell. It holds your beliefs and behaviors, allowing you to shape your business’s direction and future decisions. 

Branding and Graphic Design are Two Peas in a Pod 

Think of branding as the head tailor that crafts your company’s personality, while graphic designers are your stylists that offer visual solutions that bring your concept to life. When you marry both spectrums in the entire creative process, it results in powerful imagery that can shake the market’s impression on your brand. 

With that in mind, you need to balance both these powerful forces if you want to establish a visually appealing, engaging, and results-driven business. 

The Bottom Line: Understanding What Services You Need To Enhance Your Brand Identity And Give You A Virtually Appealing Platform To Showcase It

If you’re striving to turn your exciting vision into reality for your business, hiring the right creative experts to guide you can make all the difference. Building a solid brand identity is an entirely different ballpark from graphic design, but you need both spectrums to fill the gaps to ensure your output sails to the market smoothly.

Here at 55 Knots, we’re a leading creative agency in Australia that offers premium-quality innovative solutions. With our on-demand graphic design subscriptions, we can tailor your plan and ensure it suits your unique needs. Get in touch with us today and try our 7-day free trial! 


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.