Creative Summary – September

We’ve had a fantastic month here at 55 knots working on a variety of different projects and working with some exciting new clients. Below you’ll find our top highlights for the month.

55 KNOTS: SIMPLIFIED

To start, we’d like to introduce our new home page with its fancy paper sailboat animation. We always want things simple and straight to the point, so we’ve simplified our website into a single one-pager (plus blog).

GIVING BACK: TANGAROA BLUE

Since launching 55 KNOTS we always wanted to make sure we contribute to something close to our hearts, and yes, you guessed it, it’s the ocean.

We reached out to the Tangaroa Blue Foundation, an Australia-wide not-for-profit organization dedicated to the removal and prevention of marine debris to offer some of our creative services. We helped build and promote their upcoming October statewide beach clean up through means of a flyer and social posts.

Have you registered a site for this year’s WA Beach clean-up? It’s coming up soon (Oct 19th & 20th) and we hope you can join us. Many thanks to Benjamin and the 55 Knots crew for creating our snazzy video. Check it out!

Posted by Tangaroa Blue on Monday, September 16, 2019

To find out more or how you can get involved check them out here.

NEW CLIENT: CARTOLOGY

We’re excited to announce that we’ve just started working with Cartology. Cartology is a branch of Woolworths, and they “use data-driven marketing solutions to directly connect your brands to Woolworths customers at the moments that matter.”

The work we’ve done so far for Cartology has been confidential; however, what we can say is their google decks have been hit with creative impact.

We’ve also been working with the team on some in-store creative you’ll see in Woolworths in coming weeks.

NEW CLIENT: BLACK DOG INSTITUTE

We’re excited to announce that we’ve also started working with the Black Dog Institute. In September we worked on two video and photo projects.

The first project was a simple video update on the suicide prevention intelligence system ahead of the Governments announcements on the latest health statistics for Australia.

The second, a custom photo shoot to extend the marketing teams image library. A custom image library means Black Dog is able to speak directly to their products and services and narrow in on a cohesive style.

We’ve got two more shoots with Black Dog on the horizon as well as an awesome explainer video I look forward to sharing with you next month.

VIDEO UPDATE: NEARMAP

We were invited back to the Nearmap offices to film an update on customer experience and success. We continued this video update in the fireside theme and recorded a series the team could email across the business in a three-part email.

According to Nearmap, they find content delivered in this way more snackable and engaging than one long video piece or email update.

BRAND CONCEPTS

We’re working on a new brand identity for Kickback as well as a brand refresh for Financial Solutions by Design. Both brands are in the final stages of selection; however, you’ll find some logo concepts from the cutting room floor below.

REZDY TURNS 8

We build an extensive array of creative for Rezdy, and we’d be here for some time if we showed you all of it.

Instead, here are our highlights from their weekly email communications, as well as the variety of creative we produced for their 8th Birthday celebrations. (Infographics, Bingo Cards & Animations!)

And on that note, we’d also like to wish Rezdy and the team a very happy 8 Years!

That’s all from us this month, I look forward to sharing with you what we get up to over the month of October.

Yours,
Benjamin Williams

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