Are AI Buddies Snipping at Copywriters’ Earnings

BY Benjamin

September 15, 2023

We’ve all seen the buzzing headlines – artificial intelligence has been dipping its virtual toes in pretty much everything these days, hasn’t it? From brewing your morning coffee to helping you drive, AI is everywhere. And now, it seems to be cozying up to the copywriting domain too. So, that brings us to the burning question – is AI affecting how much copywriters earn? Let’s chew over this.

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AI Copywriting Tools: The New Kid on the Block

So, we’ve got these new buddies in town — AI copywriting tools. They can whip up articles, blog posts, you name it, in a jiffy. Pretty cool, right? But what does that mean for the newcomers in the copywriting scene? Well, it might be a bit tougher to land those primo gigs when there’s a bot that can do the job in half the time.

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Fresh Faces in Copywriting

If you’re just starting out, you might feel like the little fish in a big AI-pond. With bots churning out content left, right, and center, the market’s a bit crowded. And let’s be real, it’s tough competing with a machine that doesn’t need coffee breaks, isn’t it?

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Old Guards Holding the Fort

But hey, all is not lost! For the seasoned pros out there, it’s business as usual. Let’s face it, AI still can’t get a hang of our quirky human emotions and the subtle nuances that make a piece of writing truly special. So, the veterans in the field? You guys still have your thrones intact!

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The Buddy System

And here’s the fun part. Some savvy folks are making AI their writing partners rather than competitors. It’s all about teamwork! Getting the AI to do the groundwork and then sprinkling that human magic to make the content pop. It’s like the best of both worlds, offering a canvas for copywriters to truly shine and maybe even earn a pretty penny or two more!

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Stay Cool, Keep Learning

To ride the wave successfully, it’s all about staying cool and rolling with the changes, isn’t it? Keep learning, keep adapting, and most importantly, make AI your buddy, not your rival. After all, there’s a lot we can do that AI just can’t, at least not yet!

Wrap Up

Alright, so what’s the takeaway here? Well, it’s a mixed bag, to be honest. The AI invasion might be nudging the newbies a bit, but for those who’ve been around the block, the turf is still pretty much yours to rule.

And hey, remember, it’s all about the collaboration. AI can be the Robin to your Batman in the copywriting world. With the right approach, we’re not just looking at staying afloat but actually soaring to new heights. Why not get a copywriter who uses a fusion of experience, fundamentals, and AI? They’re not easy to find, but we’ve got an entire pool of AI copywriters right here. Let’s wait and watch as the human-bot duo scripts the future, one word at a time!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.