The power of videos for business is undeniable. Some people hate reading long-text content but are much engaged with watching videos. How much more when motion graphics–with text, voiceover, numbers, animations and sounds–are used? Perhaps they can capture the viewer’s attention more effectively! For business owners, this can be used to drive traffic, improve conversions and build engagement.

Motion graphics videos are enhanced by using various technologies and techniques such as virtual reality, 2D and 3D animation and 360-degree videos. Some traditional hand-drawing techniques are also utilised to create interesting results.

 

Top benefits of motion graphics videos for businesses

Using motion graphics sounds like fun, but can they impact your business? Here are the benefits of using motion graphics for your brand.

 

It can simplify hard-to-explain topics

When people want to learn new things, they search online for how-to guides. However, some content topics are hard to explain in words alone. But with the help of videos, complex ideas become easier to understand. In a minute or two, with the help of visuals, illustrations and voiceovers, the viewer can understand the content. There’s no need to read a lengthy blog post! 

Educating viewers will also be effective, especially if discussing difficult subjects like physics or topics that need visual aid, like fixing a leaky plumbing system. Let’s admit it. Most customers have a short attention span. In fact, the human brain is observed to process visual information 60,000x faster than data in text format!

It serves as an effective brand strategy

As we all know, branding is the process of building a positive image of a business. An effective branding solution must target the right audience. One effective way to do that is to use motion graphics. They can attract the audience’s attention by being relatable. 

These videos are powerful tools to increase awareness and help in launching your products and services. They can also help in improving brand reputation. Not only that, but audio and visual content can effectively demonstrate and explain what the brand needs to talk about.

You’ll also have a higher engagement score with easily shared content like videos that can allow real-time feedback.

These videos are powerful tools to increase awareness and help in launching your products and services. They can also help in improving brand reputation. Not only that, but audio and visual content can effectively demonstrate and explain what the brand needs to talk about.

You’ll also have a higher engagement score with easily shared content like videos that can allow real-time feedback.

Videos are highly engaging

Video marketing is considered one of the most effective marketing strategies for business owners. Videos are observed to get more shares, comments and engagements on social media. In fact, your content can go viral because of the engaging motion graphics that can be watched within seconds and minutes. There’s no need to spend a long time and effort because the content for a product or service is effectively simplified. It is not boring to learn; instead, it can be highly entertaining!

It creates a multi-sensory experience

Videos aim to touch the different senses of a person. Since motion graphics videos contain various content formats, they allow engagement among different audiences. As a result, they get an added value to their preferred type of content. They can listen, read, watch or view the content, all in one content medium.

Conclusion

Video content is always an effective tool to entice audiences and retain their interest. Videos that make use of motion graphics are helpful in attracting the target market, boosting conversions and promoting engagement. With the undeniable impact of motion graphics and video marketing as a whole, it’s important to generate high-quality and effective videos that will give you the results you want. This is possible with the help of a skilled graphic design agency.

If you’re looking for affordable graphic design services, including motion graphics, work with 55 Knots! We offer on-demand, high-quality graphic design subscriptions that will surely improve your brand. Contact us today!