How Graphic Design Positively Affects Your Business

BY Benjamin

December 23, 2021

graphic design

It might not be apparent to some, but graphic design plays a significant role in the success of businesses across all industries worldwide. The elements used in graphic design effectively showcase what a company is about, what they represent, what they have to offer, and what their values are.

The impact of graphic design on businesses is unmatched. It affects anything and everything that it touches. Studies show that 94 per cent of people’s first impressions of a business is related to your website’s design. Seventy-five per cent of a website’s credibility comes from your chosen design. 

If your company has not invested heavily in graphic design, you should get on track immediately. After all, 73 per cent of companies invest in graphic design to help their business stand out from the crowd.

Graphic design services are time tested. As such, it is best to start investing in graphic design initiatives now or building upon your existing graphic design plan.

THE EFFECT OF GRAPHIC DESIGN ON VARIOUS INDUSTRIES

At present, the graphic design industry is advancing and rapidly evolving. Regardless of industry, graphic design is essential to standing out from the crowd and allowing your potential customers to learn more about you from a single glance. 

Graphic design can even have an impact on their purchasing decisions. In this article, we will discuss how graphic design affects specific industries.

ADVERTISING

The advertising industry thrives in both physical and digital circles. Even by checking a magazine, walking into a store, or going online, you are bound to see graphics promoting a specific brand. There is no shortage of your exposure to an ad company’s graphic designs, from billboards on the highway to online ads on shopping apps.

ECOMMERCE

Imagine checking a website or mobile app and only finding text. It doesn’t sound appealing, does it? In the world of eCommerce, graphic design is paramount. There are tons of colours, pictures, and logos everywhere from services, products advertising, and marketing.

FASHION

Fashion is art. As such, it’s only expected for graphic design to be an essential part of the industry. Fashion designers need graphic designers to help promote their products. They need logos, signs, and other promotional materials to make their brand rise above the competition.

TRAVEL AND HOSPITALITY

Suppose you want to go on a vacation or book a hotel. Would you choose a destination without seeing anything about it? That’s improbable. This is why graphic designers do their best to highlight what makes every tourist spot beautiful and worth seeing. After all, seeing those images makes people feel excited and want to visit the location.

TECHNOLOGY

Unique graphic designs make mobile apps look well-made and professional. They’re also helpful when it comes to explaining how something works. If not for helpful graphics, many people would find it impossible to use anything related to technology.

HOW IMPECCABLE DESIGNS ESTABLISH BRAND IDENTITY

Well-designed logos are easy to recognise. Chances are, people feel a connection whenever they see them. This all boils down to familiarity and nostalgia. Many companies invest in building brand awareness through graphic design. After all, they want their consumers to recognise and choose their services or products.

CONCLUSION

Investing in the best graphic design services pays off in the end. You will be getting the attention of your target market and boosting your sales in the process. If you’re searching for a company that offers affordable graphic design services, we have you covered.

55 Knots is one of Australia’s leading creative agencies. Our company proudly offers design subscription packages to businesses across the country. For inquiries about our affordable graphic design services, contact us today.

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ABOUT THE AUTHOR

Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.