BY Benjamin

May 21, 2021

Graphic design is a term you may have already heard before. If you are a digital marketer, you know that graphic design is an essential part of a brand’s digital marketing strategy. Many digital marketers say that graphic design is the artform that breathes life to a brand’s marketing messages and makes them palatable for the target audience’s eye. 

Until quite recently, not many brands understood the significance of graphic design and what it meant for their branding and advertising campaigns. As time passed, though, the value of these visual elements became more clear. In marketing and advertising, graphics are what draws viewers’ eyes, grabbing attention and communicating a message. 

If you are new to graphic design, this article is for you! Here, we will delve into the great importance of this aspect of digital marketing.

Why Graphics Design Iis Essential in a Strong Digital Marketing Plan

Graphic design is a unique artform that helps visually enhance a brand’s marketing message. Designers use pictures and other visual elements to optimize user experience. Here are the most common reasons that graphic design has now become synonymous with digital marketing:

1 – It Helps Build Your Brand Identity

As a budding new brand, you can use graphics to establish your brand identity. Working with a skilled graphic designer can help you use unique tones, colors, and visual elements that will set you apart from your competition. 

2 – It Improves Sales

It is common knowledge that humans are drawn to uniquely created things. Eye catching images will attract the attention of potential customers and incite their interest in your brand. This will in turn, increase sales because more people will become interested in getting to know your brand.

3 – Everyone Understands Graphics

While only people who are fluent in English will be able to read and understand this blog, good graphics will tear down the language barrier and make it easier for brands to communicate their marketing messages to their customers. If you plan to widen your brand’s reach to other countries, using graphics design will help you establish your brand in foreign markets.

4 – Better Delivery of Brand Messages

Marketing messages that incorporate good graphics into them will be much more effective. You will be able to communicate and relay your messages more effectively if you use graphics design. A blog post without any visual elements will almost certainly be less effective than one that uses it purposefully.

5 – A Picture Is Worth a Thousand Words

Have you ever heard this saying? There is truth to it, especially if you are trying to communicate with your potential customers. A good graphic design strategy will convey your brand message effectively and help your brand come to be associated with these graphics that you put out. Graphics like graphs, charts, and other types of visual aids will help make your statistics more understandable.


Keep in mind that purposeful and well-made graphics surpass language. Languages, although effective in their own right to convey messages, may sometimes be a barrier that can hinder the successful transfer of a message from the sender to the receiver. By incorporating graphics design into your digital marketing plan, you will be able to create a strong brand image and convey your marketing messages to your target audience.

If you are an emerging new brand that is still trying to gain its foothold in your industry, having a good graphics design team can make all the difference. To get the best of business graphic design, 55 KNOTS is one of Australia’s leading creative agencies offering on-demand graphic design subscriptions. Get your 7-day free trial today!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.