BY Benjamin

November 12, 2020

We’re living in one of the highest points of the digital age. Because of this, you’d think that most people would understand how social media works. Unfortunately, there are still many who aren’t familiar with social media and how to maximise this powerful online platform for their business.

For those who’ve incorporated social media early on in their business, they have greater leadership support and have a better understanding of social media and how to use it. For this reason, these companies are maximising their social media efforts and utilising different content to help them reach a new level.

However, for businesses who are late in the social media game, they either lack resources, have a tight budget or they don’t fully understand how social media works. And so, these companies hire marketing experts and purchase graphic design subscription services to help boost their social media game. 

If you think your business needs to improve its social media efforts, don’t worry; we’ve got you covered. In this article, we’ll share some of our best-kept secrets on how to take your business’s social media game to the next level. Grab a pen and paper, and let’s get to it!

Get leadership support

When you want to execute social media for your marketing plans, you’ll need leadership support. With leadership support, you’ll get to take your brand out into the online marketplace and experiment with different methods to help your business stand out. 

Since social media platforms are here to stay, you should let your brand participate in all relevant social media platforms so you can tap more clients, giving you more opportunities for your business to grow.

Research on big companies

When you’re formulating your brand’s social media strategy, you should take notes from the big players in the online market today. Check which companies are killing each social media platform and what approaches they’re taking. 

Understanding what more prominent brands are doing will help you create social media strategies that will guarantee excellent results for your business in the long run. 

Build your social media strategy

Now that you have the support you need and relevant data and analytics, you’re ready to create a strong, compelling, and creative social media strategy for your brand. 

With all the information you have, you’ll have the right amount of push you need to think outside of the box and figure out different methods to maximise the use of social media for your business.

One of the things that make social media campaigns successful is when your strategy is far from traditional methods that will instantly impress your market and competitors.

Be mindful of the content you create

Social media is all about the content that you put out. And one way to have successful content reach is by using a campaign mentality and following a social media content calendar. 

When you have a structured plan on how content will be created and posted online, you’ll have consistent content on your social media pages, allowing customers to build brand recognition and trust. 

Always incorporate graphic design

One of the most effective design methods for social media is graphic design. If you notice, most social media platforms use graphic design as the basis of all of their content. 

Thankfully, some companies offer graphic design subscription packages that will help you have continuous graphic design content for your marketing campaigns. Working with a reliable graphic design agency will guarantee success for your online content, making people want to share your posts and reaching more leads in your target market.

Maximise social media platforms

Social media allows you to experiment with your brand and try different methods to help your business reach the next level. By figuring out ways to maximise other social media platforms, you’ll understand what type of content works for each platform and create quality content made specifically for these websites. 

By doing this, you’re allowing your brand to take charge of the different markets of each social media site, which ultimately boosts your business’s online visibility. This will then increase your reach and sales. 


Social media is an essential factor that should be part of your business’s marketing plans. With the help of marketing experts, graphic designers, and graphic design subscriptions, you’ll be able to produce quality content that will help you take your brand’s social media game to the next level.
Creating effective graphic design content shouldn’t be so hard. This is why you must work with expert graphic designers to help you create powerful content with graphic design. If you need help with this, 55 KNOTS is the leading creative agency that offers graphic design subscriptions, so you consistently have quality content for your brand. Check out our services today!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.