BY Benjamin

July 2, 2020

Modern businesses need to adapt to the digital landscape by making sure that their transactions flow smoothly for their customers. Managing a website has become necessary for brands with consumers preferring the accessibility and convenience of ordering products and services online. This has required business owners to be familiar with the different components of their digital platforms in improving their sales figures.

Designing landing pages

Landing pages are crucial when it comes to completing an online transaction. It’s the best way to educate your customers about your products or highlight special offers and discounts that can become appealing incentives to increase conversion rates.

In this article, we will share four site design practices that will improve your landing page’s effectiveness:

1. Customise for your customers’ preferences

In today’s fast-paced age, where companies offer same-day-shipping rates for customer orders, you need to make sure that your online business transactions are just as hassle-free. Landing pages need to cater to your customer’s preferences, providing them with the right navigation tools and information to make a transaction. The faster your clients are able to reach their goal, the more they will trust your service.

Make sure that your site’s UI is simple and easy to understand. An excellent way to help your users from navigating your site is by including a search bar or a virtual assistant that can help them navigate to their desired page.

2. Emphasise your call-to-action (CTA)

Landing pages are made to engage with your customers. You need to make sure that your call-to-action (CTA) buttons are easy to spot so that your clients can go through a seamless transaction. This is why you shouldn’t clutter your landing page with unnecessary information to avoid distracting your users. At the same time, make sure that your layout emphasises your CTA buttons and the necessary information that will allow your customers to feel confident in pushing through with their actions.

3. Perform insight-driven changes and adjustments

Using data insights in tracking your landing pages’ performance will allow you to see which landing pages are driving the most sales, and which ones are underperforming. Paying close attention to your analytics will also give you valuable information in improving the design of your landing pages or catering your campaigns to match your project’s goals.

Keep in mind that you shouldn’t make frequent drastic changes to your landing pages’ layouts because this can confuse your customers. If you are making layout changes, be sure to limit it to minimal adjustments or give your customer’s an update on the new format if you’re overhauling your current design.

4. Increase brand awareness and credibility

Your new customers may not yet be too invested in purchasing what you have to offer. If you want to win them over, introduce the reviews of your products and services from previous consumers so that you can improve your rapport with new customers. This method allows you to increase your brand’s credibility while curating an honest and welcoming community between old and new clients.


You can employ various methods to bring your customers to your landing pages, such as paid search campaigns or email marketing strategies. Whichever method you use, ensure that you can keep their interest and attention with your landing page’s design and function. The key to designing an effective landing page is by understanding what type of customer you have when you’re considering the features and elements that will be useful to your page.

55 Knots is a subscription design agency that can collaborate with you in designing your business’ collaterals. From business cards to full-fledged websites, we offer unlimited revisions to give you the comfort of having a dedicated service in addressing your preferences. Subscribe with our packages today, and we’ll provide you with quality designs for your business!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.