Level up Your Game Brand with These Gaming Logo Ideas

BY Benjamin

April 3, 2023

gaming logo

In the fast-paced and highly competitive world of gaming, a strong brand identity is crucial to stand out from the crowd. With new games and gaming companies popping up every day, it can be challenging to make a lasting impression on potential players. This is where a well-designed gaming logo can come in handy. 

A gaming logo helps establish brand recognition and can be a key factor in attracting potential players to your game. It serves as a visual representation of your brand and is often the first thing that players see when encountering your game. 

Therefore, it is crucial to have a gaming logo that is not only visually appealing but also accurately reflects the tone, style, and target audience of your game. In this article, we will provide you with some ideas and tips for designing a gaming logo that will help you level up your game brand and stand out in the competitive gaming industry.

Consider Your Target Audience

Before designing your gaming logo, it is essential to consider your target audience. Different gaming genres attract different types of players, and your logo should reflect this. For example, a logo for a first-person shooter game might be more aggressive and edgy, whereas a logo for a puzzle game might be more playful and colorful.

Incorporate Gaming Elements

To make your logo stand out in the gaming industry, consider incorporating gaming elements into the design. This could include incorporating a controller, joystick, or other gaming accessories into the logo. Additionally, using pixelated graphics or incorporating a retro gaming vibe can also make your logo more unique and memorable.

Choose a Color Scheme

Color plays a crucial role in branding, and this is no different for gaming logos. Consider choosing colors that reflect the tone and style of your game. For example, a horror game might use dark, ominous colors, while a racing game might use bright, bold colors.

Keep It Simple

While incorporating gaming elements and choosing a color scheme is important, it is equally important to keep your gaming logo simple. A cluttered or overly complex logo can be difficult to read and remember. Aim for a logo that is clean, minimalistic, and memorable.

Include the Name of Your Game

While some gaming logos can stand alone without text, it is essential to include the name of your game in the logo. This helps establish brand recognition and makes it easier for players to remember the name of your game.

Examples of Gaming Logos

Now that we have discussed some tips for designing a gaming logo let’s take a look at some examples of successful gaming logos.


The Fortnite logo is a great example of incorporating gaming elements into the design. The logo features a cartoonish llama, which is a mascot in the game, as well as bright, bold colors that reflect the playful tone of the game.

Call of Duty

The Call of Duty logo is an excellent example of keeping it simple. The logo has a simple yet bold font that is easy to read and remember. The use of a military-style stencil font also reflects the military theme of the game.

Candy Crush

The Candy Crush logo incorporates a color scheme that reflects the tone of the game. Its logo features bright, playful colors that reflect the candy theme of the game.


Designing a gaming logo that represents your brand and appeals to your target audience is crucial for success in the gaming industry. By considering your target audience, incorporating gaming elements, choosing a color scheme, keeping it simple, and including the name of your game, you can create a memorable and effective gaming logo. Use the examples we provided as inspiration and get creative with your design to stand out in the competitive gaming world.

For inspiration on designer brand logos, check out 55 Knots. We provide dedicated creative resourcing in Australia. Request a call!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.