As a brand owner, you need to invest in marketing to get your business out there. One of the most important elements of your brand is your logo. When you have the logo design figured out, you might want to consider a logo reveal.
Logo Reveal, also known as Logo Sting or Stinger, is a great way to build up your brand. This is a computer animation of your logo that is usually placed at the end of the video. As you know, video is one of the most effective and powerful marketing tools today because it allows you to showcase your brand in more interactive and engaging ways.
With a logo reveal, you get to help your customers enjoy your videos even more. Clever animation is entertaining and attractive.
It can include simple fly-ins or 3D animations. You can always go for something simple, basically, any way you want to showcase your brand’s uniqueness. Here are some tips when making a logo animation:
Watch and Take Notes
It’s a good idea to watch as many logo animations as you can. You can also observe your competitors to help you see what works and what doesn’t. There are a lot of things you can pick up by simply watching logo animations online, so make sure you take notes.
Portray Your Brand Identity
Your brand identity should be seen and felt in your logo animation. So, think about what your brand stands for and how you can portray this in your logo animation. You can have the logo behave in certain ways to emphasise the feelings you want your brand to be identified with.
Build Up Curiosity
Make your customers want to see more of the animation. This will only take a few seconds, which means you really need to make every frame count. You can show the entire logo at once or you can make each part appear sequentially or show a small detail and reveal the logo piece-by-piece.
Make It Dynamic
If you want to capture the attention of your viewers, you need to invest in dynamic logo animation. Show off your brand, but make sure you entertain your clients at the same time. This will keep their eyes peeled and make them want more. By doing so, you will be able to make a good and positive impression that will make your logo reveal a success.
Make Sure It’s Short
No one likes watching long brand videos, unless you’re telling a story. In this case, it’s a logo reveal; therefore, it should be short and quick. Keep the animation under 10 seconds. The shorter the video is, the better it is for your brand.
With a logo reveal, you can highlight your brand’s logo, which is an essential element of your company’s identity. Investing in logo animation will go a long way. Use these tips to help you create the best logo animation that can boost brand awareness and recognition. Better yet, work with a creative agency to come up with a logo that best represents your brand.
Do you need help with your logo? 55 Knots offers affordable graphic design services, creating standout logos for your logo reveal. Contact us today to get started!