BY Benjamin

April 23, 2021

The COVID-19 outbreak brought uncertainty to many businesses. Although 2020 was an incredibly challenging phase for every business, now that we’re a year into the pandemic, we’re still far from going back to normal. 

Since online selling has become the go-to for many consumers, many businesses, including your own, may have had to create a website on a whim. And now that we’re a year into the pandemic and we have a better grasp of the e-commerce world, you might’ve realised that it’s time to give your website that much-needed makeover. 

Giving your website a revamp is a good investment since it can reduce your site’s bounce rate, push people to try your products and services, and improve your online reputation. 

For this reason, it’s best to invest and work with a creative agency like 55 KNOTS who offers graphic design subscription services. This way, all your digital and graphic needs will be up-to-date, and your e-commerce website will thrive in the competitive landscape. 

If you’re thinking of giving your website a new look, read on. Here are some pandemic-safe, sustainable tips that could help with your e-commerce revamp. Let’s take a look!

Tip #1: Know Customer Expectations

Now more than ever, it’s important that you put your customers first and understand their expectations. Consumer behaviour is much different now, and people are more comfortable buying stuff online. 

With that being said, you must grab their attention right away and practice design techniques that will push them to remain on your site. Remember — competition is hot, and the digital marketplace is saturated. When your customers aren’t happy with your site, they’ll most likely bounce to another competitor. 

Tip #2: Don’t Sleep on Your Graphics and Template

Last year, you probably worked with what you had and produced a website that isn’t of high quality. But now that you know the importance of a well-designed website, you need to ensure that you put time and effort into every element. 

For this reason, it’s essential to familiarise yourself with the latest graphic design trends and what the market is doing today. We’re living in a visually-driven world, and because of that, it will help if you purchase graphic design subscription services to ensure that you have quality design output on your site.

Tip #3: Optimise Your Website

Sure, you may have the best graphics and illustrations on your website, but did you optimise your site? Failing to optimise your site could lead to a plethora of problems, such as slow loading speeds, website crashing, and more. When this happens, don’t be surprised if your customers leave your site. 

Because of this, it’s vital to prioritise website optimisation while you give your website a revamp. With an optimised website, you’ll be able to improve user experience, which could ultimately do loads to your business’s sales and reputation.

The Bottom Line: Why Should You Revamp Your E-Commerce Shop During These Times?

Seeing that we won’t be going back to pre-pandemic normal anytime soon, your business must stay with the times. With that being said, revamping your website to ensure that it operates fully in a time where everything has gone digital is crucial. 

Fortunately, website and graphic solutions are more accessible now, thanks to high-quality graphic design subscriptions. This way, you’ll always have the best-looking website with premium performance, allowing you to thrive in a saturated digital landscape. 

Are You Looking for Affordable Graphic Design Services?

Business owners wear many hats, but when it comes to creative demands, it’s best to leave it to professionals. 

55 KNOTS is one of Australia’s leading creative agencies that offer on-demand graphic design subscriptions. Sign up for a free trial today and start giving your website that much-needed makeover!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.