BY Benjamin

November 27, 2021

Graphic designers use design components to produce visuals that portray an atmosphere, capture the viewer’s attention, or provoke emotions. 

Numerous design elements are considered as the building blocks of creative composition. These design components are shape, colour, space, form, line, value, and texture. Any artist or designer must recognise and apply these seven elements in their work.

 It’s safe to say that designers rely on design principles, a set of criteria to produce a beautiful piece. When developing an interior, a logo, an advertisement, or a website, there are several graphic design components to consider. 

 Read on to discover and learn more about these essential design elements.


Colour sets the ambience for the composition. Keep in mind that when light waves strike an object and reflect back to our optic nerves, we see colour. Simply put, artists and designers use colour to express messages.

Designers utilise colour to convey mood, light, dimension, and perspective. Colour schemes are created by combining, changing, and combining colours with the help of the colour wheel and colour theory.



A line is a path in space that connects two locations. Lines might help draw the viewer’s attention to a certain section of your composition. You can also add texture by swapping curved or patterned lines for straight lines.



In design landscape, value pertains to the lightness or darkness of a hue. A gradient displays a succession of variations in a single hue, ranging from lightest to darkest. Colour values in artwork can be used to create the illusion of mass and volume.

If you want to stand out from the rest of your competitors, you should use unique design techniques and attract their attention. 





Effective use of space can help others see your design in the way you intended. White or negative space refers to the area between or surrounding an image’s focal point. 

The compositional space that your topic occupies is referred to as positive space. A cluttered layout has the potential to hinder the viewer’s eyesight.


An object’s shape or physical arrangement takes up space. The form is created on a flat surface through the use of light, shadows, the appearance of an object’s curves, negative space, and adjacent items.


The texture is a design element that conveys an object’s appearance or feel. Tactile texture is a physical sense of touch. The word “visual texture” refers to an illustration’s imagined texture, which can provide visual interest as well as sensory stimulation.


Being knowledgeable of the essential elements and principles of design is crucial to becoming an effective designer or artist. Because the design elements form the basis of every composition, one cannot simply manufacture an artistic piece without applying knowledge and skill. 

Additionally, design principles include symmetry, asymmetry, pattern, emphasis, movement, and proportion. Such design principles are a set of basic guidelines and approaches for assembling design elements. When combined and applied together for a final piece, designers and artists can convey the art they want to produce, whether for business or pleasure.

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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.