BY Benjamin

July 5, 2021

Every brand has a signature look that its target market could identify with. As long as you have a signature look that your followers and patrons can remember, you know that you could establish a loyal following that won’t mistake you for any other competitor. Given that, coming up with a well-designed branding would not only ensure that you’d be able to maintain your long-time buyers, but you would also be able to encourage new customers to try out your products without much effort!

Most probably, you would want to achieve the same level of success that other companies are having with their branding initiative. You’d want to know their strategies, their goals, and their secrets to achieving success—but the truth is that there are no secrets! 

As a matter of fact, there aren’t even any shortcuts in achieving a finely curated branding for your products and services. In such a case, it would all depend on the design elements that you’d implement on your brand.


Corporate branding isn’t easy to pull off; however, you can achieve a certain level of success by relying on the different design elements that may provide that well-needed recognition towards your company. Mixing and matching the right types of elements would ensure that your brand would have a distinguishable personality that your target market could get behind. 

The following are just a few common examples of these elements.


This is probably one of the simplest, yet also one of the hardest things to create when it comes to formulating your brand image. A logo may either make or break your company simply because it would be the first thing your target audience would see from the get-go. 

A logo may take on many forms, surrounded by various shaped backgrounds and many coloured motifs. The thing is, all of these would depend not just on your preference, but on the core message of your brand and company! 

Ask yourself what the company is all about? What are you selling? What are you trying to offer towards the target market? What can they expect from you? Answering these questions may give you an idea of what your logo can be all about.



Somewhat related to the logo, this would signify which colour would bring out the “personality” of your brand. Do not be fooled by the common identifiers of red being “aggressive” and blue being “calm;” these things don’t always work that way. 

You have to speak with your graphic designers about the trending colour as of today and how you can connect that with your brand. Discuss the possible combinations of shades, hue, and tone and come to a conclusion, with regards to a colour blend that speaks best about your brand.


Even your company font has to have a personality. If your products and services are “quirky” in nature, go for a loosely playful and fun font. On the other hand, if your brand is more serious in nature, go for a business-like font characterised by straight lines and bold letters!


Efficient branding can only be achieved by using the right combination of design elements that would bring out your brand’s core message. Remember, branding isn’t just about selling what you have towards the target market; it’s also about introducing them to a company that would continue to sell whatever they’d need no matter what. You are building a reputation, not just a loyal following. In such a case, rely on your brand’s strengths and make it memorable using the logo, the colour, and the fonts, among others.

With all of that being said, if you are looking for an efficient business graphic design company that would help formulate your branding campaign, look no further than 55 Knots! We are one of Australia’s leading creative agencies offering on-demand graphic design subscriptions. Contact us for more information about our services.


Share it with a mate.


Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.