Your website’s landing pages have the sole purpose of convincing casual website visitors into leads. These leads may later be converted into an actual sale for the business. Landing pages are essential tools that are part of a strong marketing campaign. These pages are meant to help guide your customers through the sales funnel.
All of this sounds easy on paper; however, developing effective landing pages may sometimes be tricky. For example, the number of leads generated by your landing pages may depend on the design and optimization tactics used. This is why while you are developing your website, experimenting with different types of landing pages until you find the style that works best for your needs.
TOP 5 TIPS TO CREATE AND DESIGN THE BEST LANDING PAGES
1 – MAKE THEM SIMPLE AND EASY TO NAVIGATE
When new website visitors go to your website, it will not encourage them to take action and make a purchase if your landing pages are confusing. If you have pages that have overloaded designs, it will be difficult for them to find the call to action buttons that you have placed to guide them through your sales funnel. Keeping your design simple will help contribute to your sales efforts more effectively.
2 – INVEST IN GOOD DESIGN
As mentioned earlier, too many visual elements will ultimately kill your chances of using your landing pages to gain leads. Instead, invest in a design with a good layout, appropriate font size and style and a good helping of your brand identifiers. This is the type of design that will usually succeed in your goal.
3 – WRITE SHORT AND EYE-CATCHING HEADLINES
When it comes to writing headlines for your landing pages, the shorter they are, the better. Go straight to the point and add no fluff to your headlines. This will ensure that the full attention of your readers will not be lost trying to read a headline that drags on for too long.
As mentioned earlier, too many visual elements will ultimately kill your chances of using your landing pages to gain leads. Instead, invest in a design with a good layout, appropriate font size and style and a good helping of your brand identifiers. This is the type of design that will usually succeed in your goal.
4 – ADD IMAGES
Adding high-quality images that contribute to spreading the information about your products or services is also an excellent way to elevate your landing page design. Choosing the right image will help your landing page’s chances for success because these images will appeal to the emotions of your website visitors.
5 – KEEP IT SIMPLE.
Having too much going on design-wise will not produce an excellent visual result. Keeping it simple is the key to making your landing pages aesthetically pleasing and fulfilling their function in your lead generation strategy. Remember that you do not have to overthink the design of your landing pages. Most of the time, simple and sleek designs work best.
CONCLUSION
Designing the right landing pages will help your customers navigate through your sales funnel quickly and easily. This seamless experience will play a role in attracting potential customers as well as keeping old ones. If you are having trouble with your landing pages, it may be a good idea for you to work with a digital advertising agency to help you get them right.
Should you require affordable graphic design services for your landing pages, 55 KNots can help you! We are one of Australia’s leading creative agencies offering on-demand graphic design subscriptions. Book a call with us today and get the best graphic designs for your marketing efforts!
