BY Benjamin

July 24, 2020

One of the most important trends in modern commerce is the prevalence of design-led thinking. Upon entry to the digital age, industries got more competitive at intense levels, and as such, the average consumer’s standards for a company’s aesthetic senses have gone up.

You might be wondering what exactly graphic designers can do for your business. In this article, we are going to cover just some of the ways.

1. It lends credibility to your brand

With the number of internet users now breaching the majority of the human population, having an online presence is now more important than ever. As such, it is important to keep a high standard of graphic design in your website, promotional materials, and so on. This is because many prospective customers associate a company’s credibility with the aesthetic quality of its website.

The greater the quality of the graphic design, the more credible a company’s perception is to its customer.

2. It can convey messages efficiently and effectively

An important quote to consider in the area of communication is that a truth, poorly expressed, is a lie. Any good graphic designer knows how to effectively convey a complex message through visualization so that the reader or viewer can understand more easily.

And the more educated a prospective customer is about how your product or service can benefit them, the more likely they are to pay for it.

3. It can set you apart from the competition

Having a strong and easily recognizable brand is one of the benefits of synergized graphic design. It can lend recognizability to your brand even at just one glance, allowing your prospective market to associate positive qualities with your imagery.

Take, for example, Coke and Sharpie. These are both brands, but most people ask for Coke in restaurants, and call nearly every permanent marker a Sharpie. The recognizability of their respective brands is off the charts because of their marketing and graphic design.

4. It can give your brand consistency

The more consistent the graphic design across the board of a company’s outputs, greater level of recognizability it can have. Everything from packaging to promotional materials can be imbued with the aesthetic sense you decided with your design partner.

It can make it easier for consumers to associate the quality delivered by your products and services to your brand. Even if your range of offerings is different or diverse, it can allow consumers to see the unified approach behind all your endeavors.

In conclusion

Marketing is a treacherous and unforgiving field. There is so much that decides how and when a customer will make a purchase—graphic design and branding are just some of them. Whatever product you might sell, or service you might provide, investing in good graphic design could deliver your message more clearly, raise awareness of your brand, and set you apart from the competition.

And if you’re looking for an on-demand graphic design agency to help you with your needs, why not send us at 55 Knots a message? We have the expertise needed to take your brand to the next level.


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.