BY Benjamin

August 20, 2021

We’ve already talked about how important hiring the best graphic design services is, as it helps strengthen your overall content creation efforts. With that being said, we understand that not everyone can afford to hire in-house designers as they simply do not have the resources to do so. Luckily, there is a way to still have access to the best graphic design services without having to hire someone full-time.

You can do this by outsourcing your graphic design content. Now, we understand that some of you may not know how to go about doing this. To help you out, we’ve prepared a brief guide on how to outsource graphic design effectively.


The first thing you have to do is to set a budget. Setting a budget is particularly important if it’s your first time outsourcing for your graphic design content. Not setting a budget beforehand may cause you to overspend on these services. To add to this, you should also familiarize yourself with the current industry rates. Knowledge of the current rates will help you better navigate the market.


While it can be rather tempting to hire solely based on a person’s skill, you should also take experience into consideration. You’ll want to hire graphic designers that have previously worked in your industry. Experienced graphic designers will be able to create designs that encapsulate your company’s principles and ideals. Experienced designers are also significantly easier to work with. In fact, a study highlights how more experienced designers have better work habits than those who are less experienced.


Of course, we aren’t saying that skills don’t matter. Skills matter and should be taken into consideration when outsourcing graphic design. However, where people often go wrong is that they hire purely based on skill alone without taking into account how well a designer’s style fits with their needs. The thing that you have to understand about graphic design is that there are countless ways to approach it. Instead of just looking at how skilled a designer is, it would be best to consider how their skills match up with your needs.


The best ability is availability. You’ll want to hire a graphic designer that will have time to work on your specific projects and requests. While you can opt to utilize the best graphic design services, you also have to consider that these services also tend to be overbooked. This means that they won’t be able to prioritize your needs. This isn’t necessarily a bad thing but it is something that you want to consider when outsourcing graphic design services.


We hope the information that we’ve provided here proves to be useful when it comes to helping you outsource your graphic design content. While we understand that this entire process can be rather challenging, it’s not something that you won’t be able to do with ample amounts of preparation and information. Be sure to keep the points we mentioned here in mind when selecting graphic design services so that you can make the most informed decision that will help you and your business thrive.

55 KNOTS is one of Australia’s leading creative agencies. We offer the best design on demand services for any and all of your graphic design needs. If you want to know more about how this works, book a demo with us today!


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Captain of ships and commander to a crew of designers. Benjamin Williams is a creative director with over 20 years of experience working with the world’s largest brands.