Self-serve · Digital Product

The Viral Content Playbook.

The exact system we use to find what is working in any niche and turn it into content that grows the account. Live walkthrough, eight lessons, weekly workflow, ideas bank. The playbook that built BoltinBen and every Studio client.

Format · Self-paced video playbook
Length · 8 lessons, around 2 hours
Price · $34.95 USD, one-off
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01 · What it is

Not a course. A tool.

Most social media courses teach principles. This shows you the exact process, end to end, in real time. The system you run every week to research, plan, write, and post content that actually grows your account.

Same workflow we use at 55 Knots for every client. Same playbook we built BoltinBen with. Stripped down to the parts that matter and the parts you can do yourself.

02 · What's inside

Eight lessons. The full system.

01 · Live walkthrough

Watch the exact research-to-post process in real time. No theory, no slides, just the screen recording. The way you'll actually do it once you start.

02 · The complete research system

How to find the hooks that are working in your niche right now. What to copy, what to ignore, what to test. Pull from any account in any category and know within minutes whether the angle is worth chasing.

03 · The weekly workflow

Run the whole system in under an hour a week. Research Monday, write Tuesday, edit Wednesday, post-and-engage the rest. Built for people with a business to run.

04 · The technical setup

The parts most people get wrong: profile setup, link strategy, content calendar, tracking, response patterns. Small details that compound over months.

05 · Hands-on, not theory

Every lesson includes a workshop. You build the system as you go. By the end you've already written hooks, planned content, and have the next two weeks of posts mapped.

06 · The ideas bank

Never stare at a blank page again. The exact prompts and frameworks we use to generate hook ideas, carousel angles, and reel concepts. Reusable. Refillable.

07 · The hook library

The hook formulas we have tested most. Categorised by format, audience type, and intent. Pull, remix, test.

08 · The tracking spreadsheet

Lightweight, no-nonsense. What to track, what to ignore, and how to use the numbers to decide what to make next.

03 · Who it's for

Built for one of three situations.

If you have a team and you are looking for done-for-you execution, see the Studio plans instead. The Playbook is for people who want to run it themselves.

04 · Proof it works

Built BoltinBen first. Then everyone else.

This system grew BoltinBen from zero to 50K followers, 18 million monthly views, and partnerships with ASICS, Apple, and Maple. It then ran the First Steps account to 3.2 million views on a single reel and a fully booked business.

Same system. Different niches. Same playbook.

I have run hook research, planned a month of carousels, and posted three reels that have all performed better than anything I had done in six months before.

Existing Viral System user
Read the BoltinBen case study → Read the First Steps case study →
Ready to run the system?

The Viral Content Playbook. $34.95.

One payment. Lifetime access. Includes future updates. If it does not work for you, email us within 14 days for a refund.

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